Red Velvet Cake Without Food Coloring

Red Velvet Cake Without Food Coloring, originally uploaded by Stephanie Jolly.

This baker says:

"After baking about ten different versions of this cake (seriously) I finally found a recipe that was actually red without using any red food coloring."

Link to recipe and discussion regarding natural dye (beet powder, in this case):

http://baking-decorating-cakes.suite101.com/article.cfm/naturally_colored_red_velvet_cake